Anushka Manchanda, Bipasha Basu, Anusha Dandekar at the launch
Vinegar announced the launch of its first retail outlet in Mumbai a 5000 square-foot store-house of unique designs for the girl inside every woman. The new store was inaugurated by leading Bollywood Actor and fashionista, Bipasha Basu, who is known for her sensational yet daring fashion sense.
In line with its belief that ‘Crazy is a Woman’, the opening of Vinegar saw a line-up of the hottest models in town, scorching the streets of Bandra, holding slogans as quirky as the brand itself.
Varsha Bhawnani, Owner, Vinegar said, “Our brand celebrates the little bit of crazy inside every woman; the daring and the edge behind her elegance. For us, Vinegar is more than a fashion label; it is a relationship and form of self-expression. Our aim is to satisfy stringent quality parameters and achieve total customer satisfaction. Our exceptional cuts, fits, colours, fabrics and international imagery, branding and design are sure to establish us as the ‘must have’ brand on high-street”.
Bollywood actor Bipasha Basu at the launch
Flaunting her quirkiness at the launch, Bipasha Basu said, “Fashion is keeping up with the trends, but style lasts forever, it is an extension of ourselves and represents our individuality. The Vinegar brand understands this perfectly. Its sensual and quirky designs reflect a playful and crazy personality like mine”.
Bollywood Singer Anushka Manchanda at the launch
Housing a fabulous and elaborate range of day wear, office wear and evening wear, Vinegar caters to the girl in every woman. With a brand philosophy of ‘Quirky is sexy’ running through each design, these playful, flirty and fun wardrobe additions are all set to wow Mumbai. In fact, the brand team works tirelessly to forecast seasons to satisfy the fashion crazy woman.
Catering within the 20-40 age bracket, Vinegar appeals to every woman who is ahead of her time – in ideas, energy and spirit. The Vinegar woman approaches life with a fiery zeal. Like her, brand Vinegar puts forth a look that is defined by a tinge of craziness, unconventionality, imagination and maybe even the occasional oddness.
MTV VJ Anusha Dandekar at the launch
We ♥ her shorts
Largely inspired by its country of origin – Spain, its colour, people, spirit and its sun, Vinegar’s Mumbai chapter is located off linking road in Bandra.
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