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Global Desi Launches Exclusive Collection – Aseema

7 May

BA was recently invited for the unveiling of the Aseema Collection by Global Desi - India

Global Desi – A vibrant and young label by Indian Fashion Designer Anita Dongre has launched an exclusive collection to support Aseema children’s creativity.

Global Desi, known for its innovative initiatives, indulges in creativity of a different kind this summer by introducing a collection which is a result of their collaboration with Aseema NGO.  Aseema, the official cause partner has become an integral part of Anita Dongre’s vision for her company and the love she has for kids.Harnessing the creative minds of young kids from Aseema, Global Desi has come out with a lovely collection which is not only unique in designs but also inspiring and is available at all Global Desi outlets across India

Paintings done by the Aseema NGO Kids

The Collection features 16 exclusive designs which are an amalgamation of placement prints inspired by the drawings of 4 children from Aseema. The collection comprises of kurtis and tops that can be worn with shorts, jeans, leggings or simply as a dress in materials of cotton and knits. The collection is young, peppy and has bright prints that are projected to beat the heat and dust off the scorching Indian summer.

BA checking the designs of the Aseema Collection at Global Desi

The color palette comprises of flowy reds to warm blues combined with ashen shades of yellow and green.

CEO Sangeeta Rohira explaining BA about the Aseema Collection at Global Desi

The Design themes comprise of symbolics of the aquatic kingdom that depict the adventurous and diverse aquatic life; using floating fishes, turtles, crabs etc. The colorful collection represents the free spirit and creativity of these children through its prints and motifs.

BA filming the Aseema Collection and her interaction with CEO Sangeeta Rohira

It was not only the showcasing of the collection but a very interactive session. The team of Global Desi gave insights about the collection. The kids were enthusiastic to share their experiences and joy of seeing their painted designs on the renowned collection. And the art teacher briefed about the Australian art that has been taught and incorporated in the collection.

BA filming her interaction with CEO Sangeeta Rohira at Global Desi

BA filmed the interactions for all you wonderful readers. The atmosphere at the event was lively and vibrant… quite evident from the background noise :)

BA with the talented kids from Aseema NGO. Photo clicked by Magali. Thanks babes!

BA with the Global Desi team and fellow bloggers

BA contemplating which one to pick from the Collection

I am sure PA is also gonna love this collection. BA picked up this vibrant and playful dress from the Aseema Collection :D

BA also browsed through the rest of the Global Desi collection. Here’s the tour:

BA liked these from the other collections of Global Desi

Other collections of Global Desi

Check out more picture from the event here

BA interviews b:blunt – India’s premier hairdressing salon

12 Apr

You wrote to us about summer hair-care and we have got the answers for you from India’s premier hairdressing salon – b:blunt by Adhuna Bhabani-Akhtar (Bollywood actor Farhan Akhtar’s wife) and Osh Bhabani. Now with the award winning Avan Contractor and Brent Barber they have an artistic team to rival any in the world.

b:blunt pays homage to the changing face of India with seemingly simple but precisely cut, coloured and constructed hair.

b:blunt is  the preferred choice of avant garde youngsters, top of the line fashion magazines such as Vogue, GQ & Elle and genre defining Bollywood films like Zindagi Na Milegi Dobara, Dil Chahta Hai, Don, 3 Idiots, to name but a few, b:blunt has been at the forefront of hairdressing; styling & education for two decades and continues to redefine hairdressing.

TAS – The heat tends to make hair dry and frizzy. How to maintain the moisture & shine and avoid it from becoming dry and lifeless?

b:blunt – The heat surely takes away lot of moisture of the hair, so advisable to use moisturizing Shampoo & Conditioner. Leave in conditioners are must, eg. L’Oreal Supreme Smooth which will retain moisture in the hair for long time.

TAS – Any tips for people facing issues of oily dandruff?

b:blunt – It is always essential to keep the scalp as much clean as possible coz any irregularity with it could lead to several other issues. For any dandruff problem one should get regular Anti-Dandruff treatment in the salon as well as use anti-dandruff or Clarifying shampoo regularly.

TAS – Any particular product / styling technique/ treatment to avoid during summers.

b:blunt – Blow dries won’t really last long during summer due to humidity or heat in the weather. Natural Styling with any leave-in conditioners will be apt.

TAS – Hair Trends for Summer’12

b:blunt – Short hair cuts makes it easier to manage, style, looks trendy, gives fresh feel & change.

TAS – Special Message for TheAwesomeSisters.com readers

b:blunt – During summer keep your regular trim going on every 6-8 weeks. Do moisturizing treatments in the salon whenever possible. Use correct home care & styling products. KEEP A COOL HEAD.

New Year Eve Fashion and Style Tips by Indian Fashion Designer Deepika Govind

19 Dec

TAS gets you Indian Fashion Designer Deepika Govind to share some fashion and style tips to look your best!

’70s bohemian:

Pleats: Able to be worn softly or with an edge, pleats are at the fore in 2011 with the cut being carried effortlessly from spring in autumn / fall.

Flared trousers: There’s a lean away from the dominance of the slim cut  – with skinny pants now so common that they no longer make a statement and with the come back of all things 1970s, it was inevitable to see the re-emergence of wide leg pants and flared trousers.

The Maxi Dress: Taking its cue from spring / summer 2011, the longer-length still rules as maxi dresses and maxi skirts continue into autumn / winter 2011. Naturally it’s heavier, but perhaps not in cloth in so much as it is in colour.

40s glamour revisited - from structured day dresses, cocoon skirts, pencil skirt and jacket combinations and mid-length skirts alongside cinched waists, skinny belts, fur collars, , pearl necklaces, three-quarter length leather gloves and mary-jane heels

Designers also gave a nod to the 1960s and 70s with brightly coloured and monochrome shift dresses, oversized buttons, extended collars, pussy-bow blouses, square block colours on dresses along with long sleeved silk maxi dresses.

Jumpsuits are the new favourite party piece – a laid-back evening option, nonetheless glamorous

Texture, fluidity and focus of movement : A 360 degree view of a garment. In simple terms, the back and side view is just as important as the front. This is demonstrated in clever cuts with 360° twisting, pleating and draping, along with futuristic laser cut contours.

Other Features: Rounded shoulders, pleats, plunging necklines are dominant features. Sheer continues to hold its glamourous sway. Straps, capes, boned corsets along with sheer and leather panelled dresses were either dressed up for night, or dressed down for day time.

Coats: Long and lean, knee-length and ankle-length floor gazaing coats or jackets abound. The perennial winter military trend is still with us with double-breasted coats tied smartly at the waist and the usual military detailing. Quilted jackets are still popular while the cape goes mainstream. There is also a move towards 70s-style ponchos.

Dresses: When it comes to dresses, the maxi is still with us, but is more prevalent in evening wear and less in day wear, compared to last season. It’s jeweled, sequined encrusted and draped, with semi-precious placements and in soft tulle and liquid sheen. See a lot of lace too, with lace trims and overlays on dresses and skirts.

Prints: Dots baroque, bird cages; photographic flowers at , broken glass; glittering spring flowers; enlarged feathers ,panthers, or pen and ink swirls…anything goes. And with so much emphasis on print, embellishment and texture play – think velvet, lace, jet embroidery and appliqué overlays. Silhouettes have simplified and purified.

Accessories, footwear, bags : Berets to beanies to caps. Knee-high boots. Brightly printed and ombrey dyed scarves  and stoles abound.

Fabrics : A lot of sheer is in, so silk chiffon and silk Georgette have a strong presence as overlays. Other luxurious silks like brocade, silk ikats, silk taffeta, dupion, crepe de chine are widely used in collections.   PVC, leather and lace were all used to add a glamourous touch.

Colors : Vibrant, the bright colour blocking story of spring / summer continues.

Jewel tones (ranging from sapphire to citrine, emerald to ruby) continue to have a presence but what is sweeping the runways and wardrobes of the bold and beautiful is the bright monochromes or colour blocking – be it in dresses, skirts, topwear , tunics or kurtas. Honeysuckle pink to bright fuchsia, coffee liquor dark brown, deep teal, ember glow to scarlett, phlonx – a magical deep purple, burnt sienna, bright aquas to electric blues are predominant.

There is a certain romance to this season’s palette- colour harmonies are a mix of hot and cold, bright and dark, light and shade.

Style Tips:

Whatever the trends dictate, choose a style that suits and complements your figure and personality.

Comfortable and relaxed, as you do not want to look like you spent hours concocting this look ; relaxed to the point of nonchalance.

Balance is key – don’t mix too many colours –. Something bright on the top can be balanced with a staple neutral as bottom wear.

Let there be one striking element in your ensemble  – too many will distort the look.

Use the right accessories but be careful not to overdo it.

Designer Shubhika Sharma unveils her high street wear brand Papa Don’t Preach at Jean Claude Biguine

17 Dec

Jean-Claude Biguine (JCB) in association with Stylekandy hosted their annual Christmas bash in Bandra, Mumbai where gorgeous Indian Fashion Designer Shubhika Sharma launched her high street wear fashion brand called ‘Papa Don’t Preach’.

Well, isn’t that a spunky name!

BA of The Awesome Sisters was the Fashion Event Blogger for the evening, to get you all the inside scoop!

The collection was unveiled in an unconventional way and wasn’t just another ramp show. Now that’s what we like about new-age designers! There was sudden drama and sassy models stepped into the Christmas-sy evening and performed on bootleg mash-up of Madonna’s Papa Don’t Preach. The power of Flashmob, in all its glory!

The icing on the cake – the beautifully decorated JCB Salon and some amazing wines by Fratelli!

5 Awesome Things about Papa Don’t Preach:

  1. The collection is young, refreshing and spunky.
  2. Especially for women who want to portray an urban sense of style and are constantly redefining their fashion boundaries.
  3. Shubhika’s experimental collection brings to life international trends.
  4. It is easy to wear clothing with a rebellious spin and a rock and roll spirit to it.
  5. On one hand you get bright colored jersey dresses, sassy tunics, wicked play suits and playful tops & tees, designed for everyday wear. And on the other hand, there are structured drape dresses, impish skirts, dramatic lowers and chic jumpsuits, designed to dress, simply to impress! Add some spice and drama to any outfit by flaunting PDP bags, scarves and belts!

Well, Shubhika Sharma certainly is the Designer to watch out for in 2012!

Celebrity spotting: Siddharth Rawal, Yogendra Sharma, Archana Kochhar, Aman Varma, Rocky S, Riyaz Ganji, Sabah Khan, Rahul Mishra, Munisha Khatwani, Aparna Badlani, Arfi Lamba, Preeti Lamba, Kiran Jaisinghani and Thamer

BA of The Awesome Sisters with pals from Sydney at Jean Claude Biguine for the launch of Papa Dont Preach designer high street wear by Shubhika Sharma

Designer Shubhika Sharma with BA at Jean Claude Biguine for the launch of Papa Don't Preach high street wear

For more photos of the event, check our Facebook Page!

BA of The Awesome Sisters Dot Com gets you an exclusive interview with the designer.

Check it out!

Bridal Fashion Trends by Indian Fashion Designer AD Singh

13 Dec

A quick interview with Indian Fashion Designer AD Singh on what to wear and what not to wear for weddings.

TAS: Current Indian Bridal Fashion Trends

AD Singh: Fashion in India in evolving on a continuous basis, keeping in mind the upcoming and the current bridal scenario the bridal line is dominated with multiple kali skirts, drape sarees and trendy chudidars. and a strong preference for gowns.

The fish cut has taken a back seat and flare is in vogue, slightly fitted on the hips and flaring out and adding flattery to the female form is the current inspiration that is the backbone of every design crafted for the bridal season. The blouses have gone smaller and more trendy and if they are longer they are still very very fitted and figure hugging.
The sarees have gone more chic and the paloos have gone smaller and thinner by the day adding the magical spell of drape and pioneering a much younger looking style in the 6 meter drape.
The chudidar kurtas are without their slits and now more like dresses with fitted leggings made in lycra.
Since the Indian wedding scene is high on drama and multiple event the western gowns with indian fusion has made dramatic and strong immovable space for them but they work only for engagements cocktails or receptions and not the wedding days unlike the western counterparts.
In terms of embellishments swarovski couture is having a strong leeway and is here to stay for a long time!!!!
TAS: Colors of the Season
AD Singh: The season is the season of opal greens , indigo and deeper richer colors with colors like pink and marron being unaffected as standard wedding colors for the conservative bride.
TAS: Fabric, embellishments, etc
AD Singh: Georgette, taffeta, spanish tulle and net rule , shimmer fabrics have a their own little small colony within the fabric community.
Embellishment are predominantly swarovski couture but with gold and antique silver touch. structured look of design is in vogue.
For conservative brides – Please do not add nets and fabrics to the corsets halter neck blouses. If you do not prefer to wear them due to culture shock go in for simple well fitted classic princess line blouse that will be flattering and make you look beautiful!!!!!
 Check out this space for some more wedding gowns and bridal lehengas.
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