Archive | Press Releases RSS feed for this section

New Store in Mumbai – Vinegar – Showcases that Crazy is indeed, a Woman!

18 May

Anushka Manchanda, Bipasha Basu, Anusha Dandekar at the launch

Vinegar announced the launch of its first retail outlet in Mumbai a 5000 square-foot store-house of unique designs for the girl inside every woman. The new store was inaugurated by leading Bollywood Actor and fashionista, Bipasha Basu, who is known for her sensational yet daring fashion sense.

In line with its belief that ‘Crazy is a Woman’, the opening of Vinegar saw a line-up of the hottest models in town, scorching the streets of Bandra, holding slogans as quirky as the brand itself.

Varsha Bhawnani, Owner, Vinegar said, “Our brand celebrates the little bit of crazy inside every woman; the daring and the edge behind her elegance. For us, Vinegar is more than a fashion label; it is a relationship and form of self-expression. Our aim is to satisfy stringent quality parameters and achieve total customer satisfaction. Our exceptional cuts, fits, colours, fabrics and international imagery, branding and design are sure to establish us as the ‘must have’ brand on high-street”.

Bollywood actor Bipasha Basu at the launch

Flaunting her quirkiness at the launch, Bipasha Basu said, “Fashion is keeping up with the trends, but style lasts forever, it is an extension of ourselves and represents our individuality. The Vinegar brand understands this perfectly. Its sensual and quirky designs reflect a playful and crazy personality like mine”.

Bollywood Singer Anushka Manchanda at the launch

Housing a fabulous and elaborate range of day wear, office wear and evening wear, Vinegar caters to the girl in every woman. With a brand philosophy of ‘Quirky is sexy’ running through each design, these playful, flirty and fun wardrobe additions are all set to wow Mumbai. In fact, the brand team works tirelessly to forecast seasons to satisfy the fashion crazy woman.

Catering within the 20-40 age bracket, Vinegar appeals to every woman who is ahead of her time – in ideas, energy and spirit. The Vinegar woman approaches life with a fiery zeal. Like her, brand Vinegar puts forth a look that is defined by a tinge of craziness, unconventionality, imagination and maybe even the occasional oddness.

MTV VJ Anusha Dandekar at the launch
We ♥ her shorts

Largely inspired by its country of origin – Spain, its colour, people, spirit and its sun, Vinegar’s Mumbai chapter is located off linking road in Bandra.

The Awesome Sisters Blog | On FACEBOOK | On TWITTER | RSS FEED

Summer Bag Collection for Girls by Fastrack

17 May

Fastrack has introduced a riot of vibrant hand-bags to suit the needs of every girl this season! This range of bright, big bags have been designed especially for the summer.

These over-sized summer essentials in Denim and Canvas come in two classic constructions – Tote and Hobo. Refreshingly styled in bold nautical stripes and trendy neons, they are perfect for some much needed fun in the sun. This collection of summer bags boasts a play on the Fastrack letter-ing to complement the mood of the season.

The only thing hotter than the sun this summer is this round, zipped hobo available in hot pink, aqua blue and bold nautical stripes.

Turn the heat on this summer with this large, soft tote in hot pink, aqua blue and bold nautical stripes. Perfect to make you sizzle this summer!

Each with a trendy design and a style statement of its own, these bags are available in all Fastrack showrooms and Multi-branded outlets.

The Awesome Sisters Blog | On FACEBOOK | On TWITTER | RSS FEED

Lancome Launches Blanc Expert Derm-Crystal Serum

16 May

Lancôme launches its Blanc Expert Derm Crystal serum this month. Emma Watson is face of this new product which is designed to target the dermis, original source of natural sunlight, to reveal the skin’s inner light as never before.

Blanc Expert Derm Crystal contains the exclusive Dermactyl Complex™, an unprecedented alliance of Soy, Sunflower, Mint and Rose extracts to target the dermis, associated with powerful actives to target the epidermis. An unprecedented brightening action from the dermis to the surface.

Clear as crystal, each delicate droplet of Blanc Expert Derm Crystal is like a drop of light, gently suffusing the skin to leave it fresh, and luminous, lusciously moist and subtly scented.

 Available at all Lancôme Boutiques across India

The miracle of crystal skin: In the Dermis lies the secret of light
Excellence born of experience and expertise – this is what Lancôme offers Asian women. To its unparalleled experience of understanding their specific skincare concerns, Lancôme adds its unrivalled expertise – a unique combination that empowers women to attain their utmost beauty aspirations. Loss of translucency is, alongside dark spots, consistently cited by Asian women as their major skincare preoccupation. Beyond evenness, translucency also comes from natural light emanating from deep within the skin.

For the first time, Lancôme Research has revealed that one of the origins of that natural light also lies in the dermis. Indeed their Research goes one step further in the understanding of the function of the dermis in the pigmentation process by highlighting the role of its cells to achieve an ideal of luminous, crystal skin.

Thanks to these studies, Lancôme now has the power to reveal skin’s natural light. That power is at the heart of an outstanding new formula, an activating essence that is designed to achieve crystal brightness.

New scientific knowledge: Dermal Cells are a key source of natural light
For Asian women, translucency – defined as a unique combination of radiance, even tone and a smooth, fine texture – represents the ideal of beautiful skin. Just as the purest light of all is as transparent as crystal, so the natural light that radiates through truly translucent skin is dazzling in its beauty.

A. Influence of dermis quality on transparent look
An important study was conducted by Lancôme Research on 120 Asian women (from 18 to 80 years old) to explore the possible interactions between light and skin which seem one essential key for the transparent look the Asian women expect for. They noticed in the past the weight of optical skin properties especially backscattering light in the consumer’s appreciation of transparent look (15%). After having measured this specific backscattering light in vivo, their researchers projected these data versus superficial dermis structures visualized with an ultrasound apparatus and established a significant correlation between light and dermis texture.

B. Role of the dermis in skin pigmentation
To reveal a new source of skin’s inner light, their researchers developed a unique complete 3D model of pigmented reconstructed skin – a significant advance in cosmetic science that was presented in May 2011 at the World Congress of Dermatology in Seoul, South Korea. This physiological living model, is composed by a dermis and an epidermis, and contains the three major types of skin cells, respectively fibroblasts and for the upper layer keratinocytes and melanocytes. This model represents an outstandingly reliable tool for studying the processes of skin pigmentation. What this unique skin model revealed for the first time was that – in addition to existing known actors, notably epidermal keratinocytes and melanocytes – the key cells of the dermis, the fibroblasts, play a fundamental role in regulating skin pigmentation. This important discovery was validated by Lancôme researchers in two ways:

1. The key role of dermal cells on skin pigmentation and luminance. Two reconstructed skin models with pigmentation abilities were created: one with fibroblasts and one without fibroblasts. The skin model without fibroblasts showed drastic constitutive hyperpigmentation compared to the model with living dermal cells, demonstrating that fibroblasts influence pigmentary function. Moreover, fibroblasts influence the luminance of the skin.

2. The key role of photoaged dermal cells on pigmentation In a second approach, their researchers produced two reconstructed skin models with pigmentation abilities: one with young fibroblasts and one in which the fibroblasts had been subjected to photo-aging. The photoaged model showed significantly higher levels of both pigmentation and melanogenesis activity. Meanwhile, young fibroblasts efficiently regulate pigmentary function. These tests show that aged fibroblasts can generate skin hyperpigmentation with age.

Acting on these new findings, Lancôme was able to develop its most complete whitening strategy yet. In addition to addressing established factors of skin pigmentation at epidermal level, the technology of new Blanc Expert Derm-Crystal™ Crystal Brightness Activating Essence is designed to target the dermis, original source of natural light, to reveal skin’s inner light as never before.

For global transparency and radiance from the dermis to the surface
Lancôme’s utmost formula to date, Blanc Expert Derm-Crystal™ contains the exclusive Dermactyl
Complex, an unprecedented alliance of Soy, Sunflower, Mint and Rose extracts to target the dermis, associated with powerful actives to target the epidermis. To offer a brightening action from the dermis to the surface.

1. Dermactyl Complex: to target the dermis
Soy and Sunflower extracts help to reveal ideally luminous and bright skin. Soy extract works to stimulate* the fibroblasts to produce bright new collagen fibres, for a radiant skin. The stimulating action of Soy extract on fibroblasts is completed by an effect on melanin synthesis. Tested on their new 3D model of pigmented reconstructed skin, Soy extract significantly reduces melanogenesis by 36.5% compared to control. It is important to note that the histology of their 3D model of pigmented reconstructed skin shows that Soy extract regulates the quantity of synthesised melanin while preserving skin integrity and melanocytes number and morphology.

2. actyl p: to target the epidermis
At the epidermis level, a new QD whitening agent, Actyl P, acts globally to help regulate pigmentation.
- by inhibiting* tyrosinase activity, the enzyme responsible for triggering melanogenesis
- by protecting* the epidermis cells from UVs.

Actyl P, tested on keratinocytes/ melanocytes cocultures, showed its capacity to protect epidermis cells under UV by preserving the expression of detoxification and antioxidation genes (AKR1 and GPX3). Simultaneously, on the surface, salicylic acid gently stimulates the natural desquamation process to reveal brighter, smoother skin.

Blanc expert derm-crystal ™ Light drop-by-drop: Inspired by a drop of light, a crystalline texture in luminous packaging.

For a unique formula, a unique texture. Clear as crystal, each delicate droplet of Blanc Expert Derm-Crystal™ is like a drop of light, gently suffusing the skin to leave it fresh, and luminous, lusciously moist and subtly scented.

A new crystal blue jar: A drop-by-drop applicator tops an elegant crystalline bottle. From the dark blue base, the tint of the bottle gradually becomes lighter, symbolizing the unique action of Blanc Expert Derm-Crystal™ in revealing light from deep within the skin. Coinciding with the introduction of this revolutionary essence, the entire Lancôme Blanc Expert range will be presented in luxuriously upgraded packaging. The sophisticated design of the new midnight blue jars and bottles, subtly illuminated by a metallic shimmer, reflects the status of Blanc Expert as Asian women’s foremost brightening skincare range of choice.

I’m yet to try out this product and review it.

The Awesome Sisters Blog | On FACEBOOK | On TWITTER | RSS FEED

Get ready for “Go Water<Less" Challenge

2 May

Available at Levi’s Stores across India

Nearly a billion people don’t have access to clean drinking water and we’ve decided to do something about it.  Our hope is that you will too.  The Levi’s brand and Water dot org partner to encourage people to “Go Water<Less™” and experience what life is like for the one billion people around the globe without clean water.

When it comes to the water used to make Levi’s Water<Less™ jeans – less is definitely more!  The Levi’s brand today announced the introduction of its Water<Less™ jeans collection in India.  The average pair of jeans uses 42 liters of water in the finishing process, Levi’s Water<Less™ products reduce the use of water in the finishing process by up to 96 percent for some styles.  The Levi’s brand has already made more than 13 million Water<Less™ products and saved more than 172 million liters of water.

Go Water<Less™ challenges people across the globe to take water saving steps to help provide water to those without.

Are you ready for the challenge??

What steps are you going to take to save water?

Ralph Lauren launches new fragrances – The Big Pony Collection for Women

1 May

A new collection of fragrances for today’s multi-faceted women

Contemporary life is an exciting, colorful multi-dimensional adventure for a confident young woman. She can no longer be defined by a single aspect of her life. Ralph Lauren celebrates her many facets and accomplishments with The Big Pony Collection for Women, a series of four fragrances embracing dynamic femininity.

A new generation of women is leading the way and they now have a fragrance collection to call their own. Scent is an essential accessory for all of the roles a woman plays. The Big Pony Collection for Women explores four of her vital attributes; Sporty, Sensual, Free-Spirit and Style.

Today’s woman should have a fragrance wardrobe to match her multitude of passions and achievements. She coordinates her fashion according to mood and occasion; now she can choose a scent to compliment her every desire.

All four colorful fragrances are bright, playful and energizing, and set upon a floral backdrop, yet each expresses a clear point of view.  Based on a duo of ingredients, each fragrance pops with a unique accent of Citrus, Fruit, Green or Oriental to establish a clear identity with a distinctive twist.

The Sporty Fragrance. Catch her if you can. This Floral Citrus scent features Grapefruit & Blue Lotus for a vibrant, energetic fragrance that evokes confidence and energy while awakening the senses. Confident and fearless, the sporty woman is a natural born leader and ready to take on the world. The sleek blue bottle features a yellow oversized polo pony icon opposite a bold green number 1.

The Sensual Fragrance. A  Floriental Fruity with the key ingredients of Cranberry & Tonka Mousse, this fragrance is for an alluring flirt with a romantic spirit. Playful and irresistible, this modern woman follows her heart…and she just might break yours. The eye-catching pink bottle is complemented by a green oversized polo pony icon opposite a cool blue number 2.

The Free-Spirited Fragrance. Eccentric, rebellious and independent, this Floral Green fragrance highlights Pear & Mimosa. The crisp, bright scent represents ultimate optimism and natural feminine radiance for a woman who dances to the beat of her own drum.  Set upon a luminous yellow bottle, the oversized blue polo pony icon contrasts with a bold, orange number 3.

The Stylish Fragrance. Edgy and refined, with a flair for the exotic, this Oriental Floral contains key ingredients of Wild Cherry & Purple Amber. Designed for the stylish woman, she catches the eye and imagination of anyone who crosses her path. This purple bottle features a pink oversized polo pony opposite a striking yellow number 4.

The duo structure of The Big Pony Collection for Women is a new and exceptional way to build fragrance. The construction is clear and distinctive, while playing with lively ingredients. The simple lean, translucent and modernized flask bottles of The Big Pony Collection for Women are infused with vibrant and lush ultra-feminine color, contrasting with vivid oversized polo pony icons and individual numbers – assigned according to scent and personality.

A woman’s opportunity to express her character is critical in today’s emerging social values. These four new fragrances give every young woman the chance to live a colorful life and demonstrate all facets of her femininity with a vibrant repertoire of scents. Now she has the fragrances to enhance experiences, compliment her style and inspire her passions with The Big Pony Collection for Women.

Its available at all leading department stores and perfumeries across India.

Check out more pictures of the product & behind the scene photos here

Follow

Get every new post delivered to your Inbox.

Join 427 other followers