BA was recently invited for the unveiling of the Aseema Collection by Global Desi - India
Global Desi – A vibrant and young label by Indian Fashion Designer Anita Dongre has launched an exclusive collection to support Aseema children’s creativity.
Global Desi, known for its innovative initiatives, indulges in creativity of a different kind this summer by introducing a collection which is a result of their collaboration with Aseema NGO. Aseema, the official cause partner has become an integral part of Anita Dongre’s vision for her company and the love she has for kids.Harnessing the creative minds of young kids from Aseema, Global Desi has come out with a lovely collection which is not only unique in designs but also inspiring and is available at all Global Desi outlets across India
The Collection features 16 exclusive designs which are an amalgamation of placement prints inspired by the drawings of 4 children from Aseema. The collection comprises of kurtis and tops that can be worn with shorts, jeans, leggings or simply as a dress in materials of cotton and knits. The collection is young, peppy and has bright prints that are projected to beat the heat and dust off the scorching Indian summer.
The color palette comprises of flowy reds to warm blues combined with ashen shades of yellow and green.
The Design themes comprise of symbolics of the aquatic kingdom that depict the adventurous and diverse aquatic life; using floating fishes, turtles, crabs etc. The colorful collection represents the free spirit and creativity of these children through its prints and motifs.
It was not only the showcasing of the collection but a very interactive session. The team of Global Desi gave insights about the collection. The kids were enthusiastic to share their experiences and joy of seeing their painted designs on the renowned collection. And the art teacher briefed about the Australian art that has been taught and incorporated in the collection.
BA filmed the interactions for all you wonderful readers. The atmosphere at the event was lively and vibrant… quite evident from the background noise
I am sure PA is also gonna love this collection. BA picked up this vibrant and playful dress from the Aseema Collection
BA also browsed through the rest of the Global Desi collection. Here’s the tour:
Check out more picture from the event here




























