Zip up in style with the dENiZEN™ Imran Khan collection!

 The dENiZEN™ brand unveils “The Imran Khan Collection” – a co-created range of denim, tees and shirts that best reflect Bollywood star Imran Khan’s personal style and sense of fashion. This collection delivers the latest in denim fashion to youth. dENiZEN™ is the denim label launched by Levi’s Strauss & Co.

The theme for this Spring-Summer line is “Modern Crafted.” Keeping in mind Imran’s sense of fashion, the line combines a contemporary and modern look that is easy to wear and consists of casual wardrobe essentials. It is influenced by Imran’s fun and casual day dressing style.

Bollywood star Imran Khan at the Denizen Bloggers Meet

“I’m a jeans and tee-shirt kind of guy and this collection reflects my personal style well. I worked closely worked with dENiZEN’s global design team over the past several months, and the collection aims to deliver on-trend fashion to the globally aware new generation of consumers,” said Imran Khan at the Bloggers Meet.

BA with Bollywood star Imran Khan at the Denizen Bloggers Meet

There are several elements in the line that reflect Imran Khan best. Imran is always inquisitive and likes to keep track of fun facts about his surroundings. He shares these with his friends with a phrase “Did you know?”. The range of tees carries this line. Red is Imran’s favourite colour. Hence, red is a highlight colour for our tops, the colour of a button on our shirts and appears as a red rivet on the coin pocket. Imran loves his clothes to have an authentic and natural feel, so a special vintage wash is given to our tees to give them a buttery feel!

Exclusively designed and co-created with Imran Khan, the range is available across all dENiZEN™ outlets, across the country.

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But look what was waiting for me when I reached home.

An invitation signed by Bollywood Star Imran Khan.

And a chauffeur driven car is coming to pick me up

There is lot more to it.. Will reveal soon..

Can you guess the brand?

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Anushka Manchanda, Bipasha Basu, Anusha Dandekar at the launch

Vinegar announced the launch of its first retail outlet in Mumbai a 5000 square-foot store-house of unique designs for the girl inside every woman. The new store was inaugurated by leading Bollywood Actor and fashionista, Bipasha Basu, who is known for her sensational yet daring fashion sense.

In line with its belief that ‘Crazy is a Woman’, the opening of Vinegar saw a line-up of the hottest models in town, scorching the streets of Bandra, holding slogans as quirky as the brand itself.

Varsha Bhawnani, Owner, Vinegar said, “Our brand celebrates the little bit of crazy inside every woman; the daring and the edge behind her elegance. For us, Vinegar is more than a fashion label; it is a relationship and form of self-expression. Our aim is to satisfy stringent quality parameters and achieve total customer satisfaction. Our exceptional cuts, fits, colours, fabrics and international imagery, branding and design are sure to establish us as the ‘must have’ brand on high-street”.

Bollywood actor Bipasha Basu at the launch

Flaunting her quirkiness at the launch, Bipasha Basu said, “Fashion is keeping up with the trends, but style lasts forever, it is an extension of ourselves and represents our individuality. The Vinegar brand understands this perfectly. Its sensual and quirky designs reflect a playful and crazy personality like mine”.

Bollywood Singer Anushka Manchanda at the launch

Housing a fabulous and elaborate range of day wear, office wear and evening wear, Vinegar caters to the girl in every woman. With a brand philosophy of ‘Quirky is sexy’ running through each design, these playful, flirty and fun wardrobe additions are all set to wow Mumbai. In fact, the brand team works tirelessly to forecast seasons to satisfy the fashion crazy woman.

Catering within the 20-40 age bracket, Vinegar appeals to every woman who is ahead of her time – in ideas, energy and spirit. The Vinegar woman approaches life with a fiery zeal. Like her, brand Vinegar puts forth a look that is defined by a tinge of craziness, unconventionality, imagination and maybe even the occasional oddness.

MTV VJ Anusha Dandekar at the launch
We ♥ her shorts

Fastrack has introduced a riot of vibrant hand-bags to suit the needs of every girl this season! This range of bright, big bags have been designed especially for the summer.

These over-sized summer essentials in Denim and Canvas come in two classic constructions – Tote and Hobo. Refreshingly styled in bold nautical stripes and trendy neons, they are perfect for some much needed fun in the sun. This collection of summer bags boasts a play on the Fastrack letter-ing to complement the mood of the season.

The only thing hotter than the sun this summer is this round, zipped hobo available in hot pink, aqua blue and bold nautical stripes.

Turn the heat on this summer with this large, soft tote in hot pink, aqua blue and bold nautical stripes. Perfect to make you sizzle this summer!

Each with a trendy design and a style statement of its own, these bags are available in all Fastrack showrooms and Multi-branded outlets.

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Lancôme launches its Blanc Expert Derm Crystal serum this month. Emma Watson is face of this new product which is designed to target the dermis, original source of natural sunlight, to reveal the skin’s inner light as never before.

Blanc Expert Derm Crystal contains the exclusive Dermactyl Complex™, an unprecedented alliance of Soy, Sunflower, Mint and Rose extracts to target the dermis, associated with powerful actives to target the epidermis. An unprecedented brightening action from the dermis to the surface.

Clear as crystal, each delicate droplet of Blanc Expert Derm Crystal is like a drop of light, gently suffusing the skin to leave it fresh, and luminous, lusciously moist and subtly scented.

 Available at all Lancôme Boutiques across India

The miracle of crystal skin: In the Dermis lies the secret of light
Excellence born of experience and expertise – this is what Lancôme offers Asian women. To its unparalleled experience of understanding their specific skincare concerns, Lancôme adds its unrivalled expertise – a unique combination that empowers women to attain their utmost beauty aspirations. Loss of translucency is, alongside dark spots, consistently cited by Asian women as their major skincare preoccupation. Beyond evenness, translucency also comes from natural light emanating from deep within the skin.

For the first time, Lancôme Research has revealed that one of the origins of that natural light also lies in the dermis. Indeed their Research goes one step further in the understanding of the function of the dermis in the pigmentation process by highlighting the role of its cells to achieve an ideal of luminous, crystal skin.

Thanks to these studies, Lancôme now has the power to reveal skin’s natural light. That power is at the heart of an outstanding new formula, an activating essence that is designed to achieve crystal brightness.

New scientific knowledge: Dermal Cells are a key source of natural light
For Asian women, translucency – defined as a unique combination of radiance, even tone and a smooth, fine texture – represents the ideal of beautiful skin. Just as the purest light of all is as transparent as crystal, so the natural light that radiates through truly translucent skin is dazzling in its beauty.

A. Influence of dermis quality on transparent look
An important study was conducted by Lancôme Research on 120 Asian women (from 18 to 80 years old) to explore the possible interactions between light and skin which seem one essential key for the transparent look the Asian women expect for. They noticed in the past the weight of optical skin properties especially backscattering light in the consumer’s appreciation of transparent look (15%). After having measured this specific backscattering light in vivo, their researchers projected these data versus superficial dermis structures visualized with an ultrasound apparatus and established a significant correlation between light and dermis texture.

B. Role of the dermis in skin pigmentation
To reveal a new source of skin’s inner light, their researchers developed a unique complete 3D model of pigmented reconstructed skin – a significant advance in cosmetic science that was presented in May 2011 at the World Congress of Dermatology in Seoul, South Korea. This physiological living model, is composed by a dermis and an epidermis, and contains the three major types of skin cells, respectively fibroblasts and for the upper layer keratinocytes and melanocytes. This model represents an outstandingly reliable tool for studying the processes of skin pigmentation. What this unique skin model revealed for the first time was that – in addition to existing known actors, notably epidermal keratinocytes and melanocytes – the key cells of the dermis, the fibroblasts, play a fundamental role in regulating skin pigmentation. This important discovery was validated by Lancôme researchers in two ways:

1. The key role of dermal cells on skin pigmentation and luminance. Two reconstructed skin models with pigmentation abilities were created: one with fibroblasts and one without fibroblasts. The skin model without fibroblasts showed drastic constitutive hyperpigmentation compared to the model with living dermal cells, demonstrating that fibroblasts influence pigmentary function. Moreover, fibroblasts influence the luminance of the skin.

2. The key role of photoaged dermal cells on pigmentation In a second approach, their researchers produced two reconstructed skin models with pigmentation abilities: one with young fibroblasts and one in which the fibroblasts had been subjected to photo-aging. The photoaged model showed significantly higher levels of both pigmentation and melanogenesis activity. Meanwhile, young fibroblasts efficiently regulate pigmentary function. These tests show that aged fibroblasts can generate skin hyperpigmentation with age.

Acting on these new findings, Lancôme was able to develop its most complete whitening strategy yet. In addition to addressing established factors of skin pigmentation at epidermal level, the technology of new Blanc Expert Derm-Crystal™ Crystal Brightness Activating Essence is designed to target the dermis, original source of natural light, to reveal skin’s inner light as never before.

For global transparency and radiance from the dermis to the surface
Lancôme’s utmost formula to date, Blanc Expert Derm-Crystal™ contains the exclusive Dermactyl
Complex, an unprecedented alliance of Soy, Sunflower, Mint and Rose extracts to target the dermis, associated with powerful actives to target the epidermis. To offer a brightening action from the dermis to the surface.

1. Dermactyl Complex: to target the dermis
Soy and Sunflower extracts help to reveal ideally luminous and bright skin. Soy extract works to stimulate* the fibroblasts to produce bright new collagen fibres, for a radiant skin. The stimulating action of Soy extract on fibroblasts is completed by an effect on melanin synthesis. Tested on their new 3D model of pigmented reconstructed skin, Soy extract significantly reduces melanogenesis by 36.5% compared to control. It is important to note that the histology of their 3D model of pigmented reconstructed skin shows that Soy extract regulates the quantity of synthesised melanin while preserving skin integrity and melanocytes number and morphology.

2. actyl p: to target the epidermis
At the epidermis level, a new QD whitening agent, Actyl P, acts globally to help regulate pigmentation.
- by inhibiting* tyrosinase activity, the enzyme responsible for triggering melanogenesis
- by protecting* the epidermis cells from UVs.

Actyl P, tested on keratinocytes/ melanocytes cocultures, showed its capacity to protect epidermis cells under UV by preserving the expression of detoxification and antioxidation genes (AKR1 and GPX3). Simultaneously, on the surface, salicylic acid gently stimulates the natural desquamation process to reveal brighter, smoother skin.

Blanc expert derm-crystal ™ Light drop-by-drop: Inspired by a drop of light, a crystalline texture in luminous packaging.

For a unique formula, a unique texture. Clear as crystal, each delicate droplet of Blanc Expert Derm-Crystal™ is like a drop of light, gently suffusing the skin to leave it fresh, and luminous, lusciously moist and subtly scented.

A new crystal blue jar: A drop-by-drop applicator tops an elegant crystalline bottle. From the dark blue base, the tint of the bottle gradually becomes lighter, symbolizing the unique action of Blanc Expert Derm-Crystal™ in revealing light from deep within the skin. Coinciding with the introduction of this revolutionary essence, the entire Lancôme Blanc Expert range will be presented in luxuriously upgraded packaging. The sophisticated design of the new midnight blue jars and bottles, subtly illuminated by a metallic shimmer, reflects the status of Blanc Expert as Asian women’s foremost brightening skincare range of choice.

I’m yet to try out this product and review it.

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