Italian fashion house Missoni (known for its colourful knitwear design) is set to bring its signature print into Target Australia.
Missoni will launch a bespoke 220–piece collection for the Australian market. Its Target-only collection will mark the first Australian-only exclusive for the retail giant and will encompass womenswear, homewares and childrenswear.
This will be Target Australia’s biggest ever designer collaboration as part of the retailer’s ‘Designers for Target’ collection.
“We are so thrilled to have worked with Missoni on this project; never before have Missoni agreed to build an exclusive range with an Australian retail brand. This partnership is a first for Missoni, for Target, and for the Australian consumer,” said Target’s managing director, Stuart Machin.
“I hope whole Australian families can enjoy the Missoni for Target collection because there is something for everybody and there is something that everybody can have fun with,” says Angela Missoni.
The Missoni for Target collection will be available from October 8 in 60 stores nationwide and online, with prices ranging from $10 to $169.
What do you think?